In 2015, the Packers were missing something in their offense. The glaringly obvious fact was that Aaron Rodgers no longer had Jordy Nelson due to a knee injury. In addition, the Packers were missing a tight end that could run down the field. Richard Rodgers was not fast enough to expose holes in the defense. Receivers were unable to get open, resulting in short drives. They needed someone faster who could run routes.
The Rams cut tight end Jared Cook before their relocation to Los Angeles. The Green Bay organization had been in consideration to trade for Cook, but now that he was a free agent, they set out to sign him.
Cook inked a one-year, 3.6-million-dollar deal, which means the organization was committed, since they usually refrain from signing big name free agents. Green Bay tends to use the draft as a means to build their team. Richard Rodgers did a great job stepping up in 2015. Who could forget that instant-classic catch that was dubbed, “The Miracle in Motown”?
The Packers still needed some depth though. Nelson was expected to lose some speed after his return, so it was necessary that they upgraded their speed elsewhere. The tight end position needed the most speed improvement. Richard Rodgers just was not quick enough to be the full time tight end. Other teams such as the Patriots have made a living by having two good tight ends.
The offense had an extra setback when Eddie Lacy got hurt. They found a running back in Ty Montgomery, but it wasn’t until week 15 that a running back scored a TD for them. The Packers went from passing 56.79 % of the time in 2015, to 62.37 % in 2016. This helped Cook see an increase in targets. This also helped him establish a connection with Aaron Rodgers. The offense will be more balanced next year, but there should be no concern about Cook’s targets.
That increase moved them from 18th to 5th in the league for passing attempts. Due to Nelson and Adams playing well, the ball was distributed evenly. Although Cook isn’t getting points for other receivers making plays, it makes the defense open up for bigger plays to him.
Cook started the first 2 weeks of the season, and saw 79 snaps in which his production was limited. Being new to the offense, and with Eddie Lacy getting hype for his weight loss in the offseason, Cook spent the beginning of the season blocking, or watching his targets go to Jordy Nelson. Jared saw a mere 11 targets through the first four weeks. Week 3 was short lived for Cook, as he suffered a high ankle sprain and he wouldn’t be back back until week 11
Once he was back, he started to find a groove. He caught 6 passes out of 11 targets in his first week back for 105 yards and a TD. This would turn out to be his only TD of the regular season, but the work he did on 3rd downs allowed many of the drives to stay alive, which if he continues to do this, will help raise his ceiling in 2017.
Over the regular season, in which he only played 10 weeks, Cook caught 12 of 16 passes for 200 yards while facing 3rd down. This means that 53% of his yards came on 3rd down. Due to his production, the Packers were 2nd in 3rd down offense, making him valuable to Rodgers and fantasy owners.
For a big tight end, he should have had way more than one TD during the regular season. His total yards were also rather low for his career. He only had 377 yards in 10 games. Other than the injury he sustained this season, the only reason these numbers aren’t better is that Aaron Rodgers has a lot of other targets.
However, he had the 3rd best average yards per catch of his career. His career highs being 15.5 (2011), 13.2 (2013), 12.6 (2016). Cook was tied for 7th among all tight ends in YAC. As stated above, the receivers around Cook helped to expose defenses so that he could exploit them. The Packers are going to have to decide how much money Cook is worth.
Cook will be 30 next season, but he is still quick, and he can still make spectacular catches. I would be careful about drafting Cook too high due to his injury history, however he will be one of the best tight end options of 2017 if he can stay healthy. Assuming he comes back to Green Bay, Cook should have a little more fantasy value next year, due to gaining Rodgers’ confidence.
He has a knack for working back to the quarterback, which is important since Aaron is so good at extending plays with his feet. This ability adds another dimension to his game, giving him a value many others don’t have.
Cook will have a steady season next year by being more of a touchdown threat. In his 3 playoff games this year, he had 229 yards to go along with 2 TD’s. These numbers seem to be a more accurate depiction of what he will do next year, because he was settled in and consistent. Cook should be a lower TE1. It is tough to say if Gronk will be healthy, but there are guys like Kelce, Eifert, Olsen, and Reed who have proven to be successful. It depends on the league as to where Cook falls. I would keep an eye on the draft board and pick him up after those other names begin to be picked. The Packers boasted a 10-3 record in games that Jared played in, and his value will transfer into fantasy points if he stays with the Packers in 2017.
It’s been a long time since the Packers had a tight end even remotely fantasy relevant. Richard Rodgers finished as the No. 9 TE last season, but he’s not getting the title of ‘fantasy relevant’ yet. Rodgers caught one hail mary against the Lions which accounted for 61 yards and a touchdown. If you get rid of that play his stat line goes drops to 58/449/7, which makes him TE 12.
Even though TE 12 doesn’t seem terrible, Rodgers was so inconsistent he would’ve been a big gamble to start. He only posted 4 games with double-digit points (3 discounting the hail mary catch) while also posting 8 games under four points.
The last time the Packers had a startable tight end was in 2011 when Jermichael Finley was the fifth best TE. Finley’s career was riddled with injuries and after a serious neck injury, Finley had to retire. Like Rodgers, he posted 4 games with double digit fantasy points but had only 5 games under four points. Still not the production of a great fantasy option.
Jared Cook signed with the Packers during free agency. He has never played with an elite quarterback during his career. From 2009-2012 when Cook played for the Titans, his quarterbacks included Vince Young, Kerry Collins, Matt Hasselbeck, and Jake Locker. From 2013 - 2015, Cook played with Sam Bradford, Kellen Clemens, Austin Davis, Shaun Hill, Nick Foles, and Case Keenum. During that time, Cook’s best fantasy year was in 2013 when he finished as the 11th best TE.
Aaron Rodgers is by far the best quarterback the Jared Cook has even played with, and I expect a top 12 finish from Cook provided he is the starter. I believe that part of the reason that Jared Cook has never lived up to expectations is because he’s never had a reliable guy getting him the football. Cook has all the attributes to be a top tight end in the league. He has elite speed, posting a 4.49 forty yard dash in the combine in 2009. Even if his speed has dropped off a bit, he’s still one of the fastest tight ends in the game.
Vernon Davis and Jared Cook boast very similar skill sets. In the combine Davis posted a 4.38 forty yard dash, a 42 inch vertical leap while measuring in at 6’3”, 254 pounds. Cook had a vertical leap of 41 inches, and measured in at 6’5”, 254. The big difference between the two is Davis has played with a reliable quarterback for part of his career.
Cook does have some injury concerns. Currently Cook is recovering from foot surgery that he had in June. He should be ready to go for the start of the regular season, and maybe even some of the preseason. It’s important for Cook to get some work in with Aaron Rodgers. Missing practices could result in a slower start to the season for Cook.
The only way Cook could be a tight end worthy of starting is if he’s the unquestioned starter. If Richard Rodgers is the starter or if they split time, Cook will not put up great numbers. Neither player will have much value if they split time on the field.
Keep watching reports on which Packers’ tight end is practicing with the first team. Once Cook begins practicing it will be interesting to see how he and Richard Rodgers split first team reps. I would expect to see Jared Cook become the starting tight end, even if it isn’t right away. Cook is currently ranked by FantasyPros at TE 21, and 177th overall. He’s a great option for a late-round flier who has TE1 potential.