On Friday's edition of Treatment, Matt Harmon of Footballguys stops by to talk about the development of his new product 'Reception Perception' which will be released sometime during the summer in 2015. 'Reception Perception' will focus on an in depth analysis of every fantasy relevant wide receiver and paint an reflection of exactly what is going on in a player's game film. This product will be free for the first year and Harmon plans to release it annually. You can read more about the project here and also check out examples of Harmon's past wide receiver articles here.
Matt immediately gets into the project in the beginning of the pod. He's been developing the content throughout the 2014 season and already has a bevy of articles under his belt including Jeremy Maclin, Julio Jones, Josh Gordon and Odell Beckham Jr. You can check out his page here. He first started with Jordy Nelson and Cordarrelle Paterson through his process. Paterson and Nelson are two very different receivers, with Nelson being athe more polished receiver and Paterson serving as the more raw, athletic wideout. He usually finds the players that are coming off some interesting games or are about to break out.
On top of the NFL players, Harmon is currently focusing on college players and already has one article on Alabama wideout Amari Cooper. Widely considered the top receiver in this year's 2015 NFL Draft class, Cooper is the main subject of the podcast and serves as the first example of what Harmon's 'Reception Perception' will be about.
When analyzing Cooper's skill set, Harmon focuses on a variety of factors including contested catch rate, drop rate, amount of targets, rout analysis, and tackle breaking measurements. He then translates all this data to give you an idea of what Cooper can be at the NFL level.
For fantasy football purposes, there's plenty of analysis within 'Reception Perception' that can be helpful to those looking to draft certain players to their fantasy teams whether it be in dynasty or redraft leagues. For dynasty purposes, you'll want to pay attention to Harmon's rookie wide receiver articles more for obvious reasons, but you'll also find plenty of information that may make you think twice about drafting a certain player.
One of the bigger factors that can really make or break an NFL receiver (and Harmon goes into this in his articles) is consistency in getting off bump and run coverages. A lot of young receivers lack the upper body strength to shed big, physical cornerbacks which often leads to them getting off track in their route and can really limit their ability to get open consistently. Plenty of wide receivers have struggled with that in the past and often times the ones who don't end up with the most targets and ultimately the most receptions. Harmon's analysis will show you which receiver has the most success getting off the bump and run.
The other big factor is contested catch success rate. Often times, wide receivers don't get wide open on a play and will have to make a catch in traffic. Harmon's analysis takes into account how many successful catches a receiver makes with defenders draped on him, and uses Odell Beckham Jr.'s as a guy who lacks size but consistently possesses the 'my ball' mentality and goes up and catches the ball despite being covered. It's an underrated trait that a lot of successful receivers possess and Harmon makes sure to cover that in his articles.
Follow Matt on Twitter @MattHarmonBYB